The Meridian Story
Every non-profit that runs a gala knows the moment. The paddles go up for the first lot, and by the third they stay down. The spa weekend sells for less than it did last year. The silent-auction sheet closes with the opening bid and nothing written beneath it.
The problem usually isn’t the donors. It’s the inventory. Donors haven’t become less generous — they’ve become more experienced. They’ve been to that resort. They’ve done that wine dinner. What moves them now is something they couldn’t easily book themselves.
Meridian Rewards Group was inspired by that gap. It builds curated luxury-travel packages that non-profits use as auction lots and donor rewards: private villas in Tuscany, Provence, and the Caribbean, off-market resort inventory across 23 states, Mexico, Canada, and the UK, and hand-picked local experiences that don’t have a public booking page. Every package arrives branded for the event, with professional photography and presentation materials included.
The operating system behind it came from corporate incentive travel — fifteen years of moving groups averaging 400 travelers through complex destinations, more than 200 events planned, over 50,000 rooms and villas booked, and direct relationships with more than 5,000 resorts, hotels, private homes, and excursion operators. That same 24/7 concierge team now stands behind a single donor couple on their trip.
For the organization, the model is deliberately low-friction: a thirty-minute intake, curated lots matched to the donor profile, and packages provided on consignment, so nothing is owed unless the lot sells. Winners book their own dates and hotels through Meridian’s portal. The non-profit runs its event; Meridian runs the travel.
We look to acquire family-owned businesses [FOBs] with a legacy of success. If you’re the owner of a values-driven company looking to sell your business, Snell Ventures can safeguard your legacy by combining purpose with profits.
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When planning to sell your business, you want to partner with a company that cares. Snell Ventures is dedicated to the long-term success of every company we acquire. We take steps to protect employees, extending that care to the community by finding ways to give back. We stay true to your mission and keep any new processes and policies value-aligned.
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